Pumpkin Spice Latte’s are the signature drink of fall, thanks to the marketing genius’ at Starbucks. It has even made appearances in everything from Pumpkin Spice Oreo’s to Pumpkin Spice bath bombs. The Starbucks in Aspen closed about two months ago, and Aspen has never felt so isolated from this huge fall trend.

Aspen’s Starbucks didn’t close from unpopularity. With it’s prime location at the base of Aspen Mountain, the line was often out the door. The owner of the building that Starbucks was located in, forced them out.

“Well the loss of Starbucks has really taken a dramatic toll on my life. I don’t feel the fall vibes in Aspen anymore without my yearly pumpkin spice latte just a couple minutes away,” Lupita Ortiz, an avid PSL drinker said.

Pumpkin Spice Lattes are one of Starbucks most popular drinks. According to Seventeen magazine each year alone Starbucks reports over 3,000 pumpkin spice latte tweets a day and because PSL’s are so popular, they have their own twitter account, with over 83,000 followers. People have caught onto this craze making pumpkin spice dish soap, pumpkin spice pringles, and even pumpkin spice toothpaste!

Although PSL’s are not available in Aspen, not everyone is unhappy with this. The closing of Starbucks in Aspen has created a huge opportunity for local coffee shops to thrive. “We have been really busy lately,”an employee at Ink, a local coffee shop in Aspen said. “Starbucks closing has gotten us a whole new clientele base.”

PSL’s are a marker for fall and one of Starbucks’ most popular drinks, and Aspenites will be affected by not having PSL’s. Starbucks closing has crushed many locals hearts and hopes for fall, but has created a new customer base for local coffee shops. There is nothing like the pumpkin and cinnamon flavor explosion a PSL’s provides, as it is often explained “Fall in a cup.”